Fabletics: A Global Business

Who would have thought that Yoga pants and other fitness outfits could create a global business? But, Kate Hudson and her partners have managed to do it. They have turned their passion for fitness into a multi-million business on perezhilton.com.

Kate Hudson is the brains behind the business idea. It is the desire to see people get access to affordable activewear that inspired the business idea.

Initially, Fabletics was established as an online based retail store. However, after achieving great success, the management team on Huffington Post decided to open a retail store for people to access the items easily. That is what boosted their growth last year.

Fabletics was picked up by the TechStyle- a Fashion group. With Kate Hudson on the wheel, the Company tripled their sales in the last three years. Having a strong team like Don Ressler and Adam Goldenberg, Fabletics is giving brands like Nike and Lululemon a run for their money.

Read more: JustFab wants to be the next H&M

The four factors that have made the partnership so successful;

v Keeping the manufacturing in-house; this will ensure a speedy manufacturing process while still maintaining the quality of the products.

v Establish a relationship with the clients; they make sure that they have information about the customer by requesting them to fill in a survey form. They then use the information provided to give personalized services to their clients.

v Build trust; trust is what will create loyal the customers.

v Make way for improvement; for the business to succeed, they have to keep looking for different opportunities to grow the business.

The company’ website recently underwent an upgrade in their customer service department so that they enhance their services.

About Don Ressler

Don Ressler co-founded the JustFab Company in 2010 with Adam Goldenberg. It has since included other companies including; FabKids, Fabletics, ShoeDazzle and JustFab. Today, the group of companies operates under the name TechStyle Fashion Group. In 2011, Kimora Lee Simons joined the Company as the President and the Creative Director.

Don has also co-founded other companies including Intelligent Beauty and FitnessHeaven. He served as the co-Chief Operating Officer of Intelligent Beauty and as the Chief Operating Officer and the President of FitnessHeaven. The other companies that he co-founded include; Alena Media and Brand Ideas.

Over the years, he has earned a reputation for being a brand-building guru. Don helped to raise over $100 million for the different online companies he was working for.

Learn more about Don Ressler: https://www.apparelnews.net/news/2016/sep/05/new-sizes-fab-justfab/

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