Tidal is a company that people, especially the youth, are thrilled about due to their high quality and captivating music. Jay Z started this business, and many never thought it would last long because of other already existing successful and liked music streaming companies. This, however, changed when Tidal Company hired Desiree Perez, a competent and dedicated executive who had a thriving business in Manhattan. She came and turned the tables around leaving the already established popular companies almost out of business. Click on musicbusinessworldwide.com for more.
Music streaming companies are outsourcing their operations to managed service providers due to the dedication and hard work required. This, however, is not the case for Desiree Perez who knows the way to go in the music streaming business. Using her knowledge in the field, she came up with strategic plans that enabled Tidal to compete with renowned music streaming companies: Pandora and Spotify. This has in turn brought enormous profits for the Tidal Business. Through Desiree Perez and her husband, Juan Perez, Tidal Business became a streaming service owned by famous artists themselves. Billboard.com has this.
Desiree Perez owns her work and does it with a passion. She works and closes her deals for the benefit of both the artist and Tidal Company. Due to her efforts, many people have signed for Tidal. The company has become the topic of discussion in media houses following a release of a couple of albums by its co-owners: Kanye West, Rihanna, T.I, and Beyoncé.
Her strong negotiation and managerial skills combined with her accounting abilities have helped finalize a deal for Beyoncé’s Formation Stadium Tour and Rihanna’s deal with Samsung. She has been a member of the influential Hova Circle which is the entirety of Roc Nation and Tidal Business. She has managed to balance the interests of the Tidal customers, the artists, and the company profits. Desire appeases the artists who want to get a good pay through music streaming by making their customers commit to acquiring more subscriptions.
For more of Tidal and Perez, hit this http://www.complex.com/music/2016/03/tidal-reveals-kanye-west-the-life-of-pablo-streaming-numbers