Lip balm is an essential necessity in every girl’s purse nowadays. It keeps lips moisturized from chapping, smooth, and protected from harsh sunlight. When shopping for lip balm at the store it looked quite ordinary and did not inspire much creativity. Lip balms looked even clinical and quite boring. One company wanted to think outside the box and market a new, better lip balm to allure and excited women to use it.
A company was born out of innovation and would Target women between the ages of 25-35. They are called EOS lip balm and you have probably heard of them by now. EOS lip balm would appeal to all their senses like smell, touch, and taste. Its round egg-like shape looked completely different from its cylinder-like counterparts. The flavors are out of their world like passion fruit, pomegranate raspberry, and vanilla bean. This was a new thing to the original lip balms that had flavorless, mint, or cherry flavor. EOS is fun and delightful to use and might be thought of as whimsical. Their tagline even says “The lip balm that makes you smile”, very fitting. This new and inventive lip balm is also organic, which really appeals to health-conscious folks. The world is become more and more aware of what they consume and put on their bodies. Celebrities even jumped on board to endorse this amazingly fresh and cool lip balm. The likes of Christina Aguilera, Miley Cyrus, and Kim Kardashian promoted EOS by featuring it in music videos, starred in EOS commercials, and magazines ads. It has become so popular that it is the second best selling lip balm in the country. There are no limits for this skin care company and the future looks very bright for them. There is no doubt that they will keep growing.