Google Sparks Outrage, Censors Guns, Ammo and Accessories
by G&A Online Editors | June 28, 2012
Yesterday, after searching for whatever firearm-related term on Google — “5.56 ammo,” for example — not only would one see general search results, but also a few shopping results.
Not anymore, it seems. According to an online retailer who contacted us to shed light on this outrage, they received a lengthy email from Google Shopping stating per the company’s new policies, all firearms, ammo and accessories will not be approved to be listed.
Indeed, it seems Google is sticking to their guns, if you’ll pardon the expression; search results for even the broadest terms turn up no results on Google shopping (see screenshot at left).
Google Shopping outlined its new policy — part of the company’s transition to its new identity, Google Commercial — in an email sent to the retailer that they were kind enough to forward directly to Guns & Ammo:
We’re writing to let you know about some upcoming changes to the product listings you submit to Google. As we recently announced, we are starting to transition our shopping experience to a commercial model that builds on Product Listing Ads. This new shopping experience is called Google Shopping. As part of this transition, we’ll begin to enforce a set of new policies for Google Shopping in the coming weeks. A new list of the allowed, restricted, and prohibited products on Google Shopping is available on our new policy page –